June 6, 2006, Deerfield Beach, FL – Blue Television Group is pleased to announce the selection of MILLS, Inc. for its innovative, educational television series, Today's Family. The company will be featured in a segment on “Top Trends in Innovative Toys” series.

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MILLS is committed to providing the world with the most creatively designed, animated creations using the latest technology, high quality fabrics and the most popular licensed music. Their plush designs have made a huge impact on the gift and toy industry nationwide, with a few favorites already established. Each creation has its own unique animations and song matching the particular character. The first 2006 release, Gondolomio, has been a major hit and has found success nationwide. More than 20 new creations will be available online in June and shipping to stores in the third quarter of this year.

Since the plush toy industry produced over $1.3 billion in sales last year, according to the Toy Industry Association, Bryan Mills of MILLS, Inc. saw the need to offer a more unique type of plush toy product in the market. “With the love for stuffed animals in the consumer market, we saw a need for a more unique toy product that would entertain people of all ages,” says Mills, Chief Executive Officer. The company is located in Newbury Park, CA, and manufactures products that are unparalleled in today's market. Operating since 1997, MILLS Inc distributes in and services the United States as well as the Caribbean, Canada and Europe.

Blue Television Group